The headline says it all really, apart from answering the question WHY? In partial answer to that question please listen to this recent interview with three climate scientists, which is also on our SoundCloud.
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I currently find myself in a conversation over on Facebook with Ben Mack and Warren Whitlock about the marketing of fundraising projects such as Water Connects Us. That conversation seems to have turned into a brainstorming session heading in a variety of different directions simultaneously. Here I'd like to focus on just one of the topics originally raised over there.
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